Over 80% of customers search online before choosing a local business. A professional, fast-loading website builds trust and turns visitors into paying customers. Whether you need a brand-new custom website or want to modernize an outdated one, BadgerLayer builds websites that actually work for Wisconsin small businesses — not just look pretty.
We keep it simple. No confusing jargon, no endless revisions, no surprises. Here's how we build your custom website:
We learn about your business, goals, competitors, and target customers to plan the right website strategy.
You'll see visual mockups and provide feedback before any code is written. No surprises at launch.
We build your site with clean code, fast page speeds, mobile-first design, and SEO best practices baked in.
Your website goes live with hands-on training so you can make updates yourself, plus ongoing support options.
If you're wondering how much a small business website costs in Wisconsin, here's the honest answer: it depends on what you need. A simple 5-page business website costs far less than a full e-commerce store with hundreds of products. Below are our typical price ranges for custom web development services.
$1,500 – $3,500
Professional custom websites for service businesses, contractors, restaurants, healthcare practices, and local shops. Includes mobile optimization, contact forms, Google Maps integration, and basic SEO setup. Most Wisconsin small businesses start here.
$3,000 – $8,000+
Online stores with secure payment processing, inventory management, shipping integration, and product filtering. Built on Shopify, WooCommerce, or custom solutions depending on your needs. Designed to convert visitors into buyers.
$1,200 – $4,000
Modernize your outdated website with fresh design, faster performance, mobile responsiveness, and improved SEO. We can migrate your existing content or help you start fresh with new messaging that converts.
$500 – $1,500/month
Ongoing search engine optimization to improve your Google rankings, increase organic traffic, and generate more leads. Includes monthly reporting, content recommendations, and technical SEO improvements.
Every web development project starts with a free consultation. We'll discuss your goals, review your current website (if you have one), and provide a detailed proposal with transparent pricing — no obligation, no pressure.
We're not a big agency with layers of account managers and offshore developers. When you hire BadgerLayer for web development, you work directly with a local Wisconsin developer who understands small business technology needs — and actually answers the phone.
Real feedback from people across Southern Wisconsin who trust BadgerLayer with their technology. BadgerLayer LLC is fully insured for the services we provide.
We use industry-leading web technologies to build websites that are fast, secure, scalable, and easy to manage. The right technology stack depends on your specific needs — we'll recommend the best fit during your consultation.
Small business websites typically cost between $1,500 and $5,000+ depending on the number of pages, features, and design complexity. A basic 5-page business website starts around $1,500, while e-commerce websites with product catalogs start at $3,000. We provide detailed, transparent quotes after understanding your specific needs — no hidden fees.
Most small business websites take 2-4 weeks from kickoff to launch. E-commerce sites or websites with custom functionality typically take 4-8 weeks. Timeline depends on how quickly you can provide content (text, photos, branding) and feedback on designs. We provide a realistic timeline estimate before starting any project.
Yes. We offer ongoing website maintenance plans that include security updates, plugin updates, content changes, performance monitoring, daily backups, and technical support. Plans start at $75/month depending on the complexity of your site. We don't disappear after your website launches.
Absolutely. Every website we build includes foundational SEO best practices: fast page speeds, mobile optimization, proper heading structure, meta tags, image optimization, and clean code. For businesses that want to actively improve their search rankings, we offer dedicated SEO services starting at $500/month.
BadgerLayer provides web development services throughout Wisconsin including Madison, Milwaukee, Whitewater, Janesville, Fort Atkinson, Lake Geneva, Elkhorn, and surrounding areas. We also work with clients nationwide through video calls and screen sharing — location doesn't limit what we can build together.
Yes. We build websites with user-friendly content management systems (like WordPress) and provide hands-on training so you can make basic updates yourself — changing text, adding photos, posting blog articles. For more complex changes or if you'd rather not deal with it, our maintenance plans cover unlimited content updates.
Web development is just one part of your technology needs. BadgerLayer offers comprehensive IT services to help your business run smoothly.
Proactive monitoring, helpdesk support, and technology management for small businesses.
Learn More →Protect your business with security assessments, monitoring, and employee training.
Learn More →Fast, reliable PC and Mac repair for businesses and individuals across Wisconsin.
Learn More →Whether you're starting from scratch, replacing an outdated site, or adding e-commerce to your business — BadgerLayer is here to help. Get in touch for a free consultation and transparent quote from a Wisconsin web developer who actually picks up the phone.
Computer repair & IT support issues? Get expert diagnosis within the hour (Mon–Fri, 9–6). Emergency computer repair? Call (262) 220-7884 for same-day service across Southern Wisconsin - from Madison to Milwaukee metro areas.